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PDF: A Tough Man For A Tough Job

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times Source: www.commodore.ca // Topic: Atari
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Short Desciption: The Atari-to-Tramiel transaction was a startling one even for ... man at Atari may have trouble courting independent dealers -- ...

Content Inside: A Tough Man For A Tough Job Newsweek Magazine, July 16, 1985 DAVID PAULY with MICHAEL ROGERS in San Francisco & CAROLYN FRIDAY in New York possibly to contemplate settlement of his long-term contract or another job at Warner. Virtually all of Ataris marketing and research people were fired-and within a month Tramiel is expected to have pared the companys worldwide employment from about 5,000 to a skeletal operation of no more than 1,500. The new owner promised to cut more than the payroll. He is said to have insisted on signing all checks himself, and insiders say he will try to get out of Ataris $6 million Olympics advertising campaign and its $10 million promotional deal with actor Alan Alda. (Warner, in fact, has set up a reserve fund to cover contract buyouts and any lawsuits.) "The company is being run almost as a start-up," says an Atari spokesman. In effect, Tramiel has




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