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PDF: BMW of North America Relies On Akamai To Stream The Next Chapter ...

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times Source: www.akamai.com // Topic: BMW
File Size: 71.99 kb // Total of Page: 2 Page(s)
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Short Desciption: Demonstrate The Capabilities of BMW Products. Why Akamai. Proven Best-of-Breed Technology. For the first five films of The Hire series, BMW registered more ...

Content Inside: A K A M A I ® CASE STUDY BMW of North America Relies On Akamai To Stream The Next Chapter of "The Hire" Internet Films The Challenge Extending The BMW Brand "The Hire" Internet film series, available at www.bmwfilms.com, received international acclaim when it premiered in 2001 with original short films directed by some of Hollywoods most noted directors. Considered the most successful integrated marketing campaign in the history of the Internet, The Hire Internet film series, developed by BMW of North America, successfully leveraged the Web along with traditional media. C O M PA N Y BMW of North America, LLC Woodcliff, NJ www.bmwfilms.com The Goal Through the BMW Films program, BMW looked to: · Build Brand Awareness With Consumers · Demonstrate The Capabilities of BMW Products I N D U S T RY Automotive Why Akamai Proven Best-of-Breed Technology For the first five films of The Hire series, BMW registered more than 14 million film views on the bwmfilms.com




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