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Source: www.ftc.gov // Topic: Credit Card
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Short Desciption: Credit Card Offer Study. Prepared for. Federal Trade Commission. Prepared by. Synovate. Public Sector Research Group. Date. September 10, 2004 ...
Content Inside: Credit Card Offer Study
Prepared for Prepared by Federal Trade Commission Synovate Public Sector Research Group September 10, 2004
Date
Table of Contents
Credit Card Offer Study Methodology Report . 1 Appendix A: Cross-tabulations 4 Appendix B: Survey Questionnaires.. 42 Appendix C: Screening Questionnaire.. 61 Appendix D: Mailers.. 65 . Credit Card Survey
Credit Card Offer Study Methodology Report
The Federal Trade Commission (FTC) contracted with Synovate to conduct the Credit Card Offer study. The purpose of the study was to gain an understanding of consumer perceptions of current and possible future language contained in offers of credit that informs consumers about the opportunity to opt out of receiving future pre-screened offers of credit. The results of the study will help inform FTC decision-making when working with the financial services industry about how to best educate consumers about their options. The interviewing was conducted in-person, at mall-based interviewing facilities across the country. Interviews were conducted from June 18, 2004
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