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eBook Title: Commercialisation Of Sport
eBook : Commercialisation Of Sport
Since the latter part of the nineteenth century sport has become increasingly commercialised. At no time has this process of commercialisation been more apparent and occurred more rapidly than over the past three decades. There are numerous manifestations of inextricable links that have developed between sport and business. This collection examines five of them in a global context: the growth of the sports industry; the commercialisation of amateur sport; sport sponsorship; public sector organisations and sport; and the contribution of television to the commercialisation of sport.
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