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times Source: www.wisconsin.edu // Topic: Stevens Point Journal
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Short Desciption: Stevens Point Journal - Successful state brand will tell others what we like
about ours. Tue, Sep 30, 2003. Successful state brand will tell others what we ...
Content Inside: Stevens Point Journal - Successful state brand will tell others what we like about ours Tue, Sep 30, 2003 Successful state brand will tell others what we like about ourselves Inside Wisconsin by Tom Still GREEN BAY - In some ways, Lambeau Field seemed an odd place for a discussion about a different "brand" for Wisconsin. After all, the home of the Green Bay Packers is the Citadel of the Cheeseheads; the epicenter of a Wisconsin brand that evokes images of football, brats, beer and frozen tundra. Viewed another way, Lambeau was an ideal place to talk about how people beyond Wisconsins borders perceive the state as a place to live and do business. The "new" renovated Lambeau is a year-round destination point because its a state-of-the-art icon. It preserves tradition yet offers the latest amenities. Speakers at the Sept. 24 "WisBusiness.com" forum on branding agreed thats how Wisconsin must present itself to the




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